Mercedes-Benz USA is enhancing its online wholesale platform, MBonDemand.com, by integrating inventory from Sixt Rent-a-Car, a leading global car rental service. This move significantly increases the vehicle selection available to franchised Mercedes-Benz dealers and independent dealerships seeking quality pre-owned inventory. Powered by RMS Automotive, a Cox Automotive brand and part of Manheim Digital Marketplace, MBonDemand is solidifying its position as a premier digital marketplace for Mercedes-Benz wholesale vehicles.
MBonDemand has become a vital tool for Mercedes-Benz USA, facilitating the digital sale of a large portion of their off-lease inventory. Over the past four years, more than 200,000 vehicles have been sold through the platform. The integration of third-party sellers like Sixt aligns with MBonDemand’s goal to be the central online hub for all Mercedes-Benz wholesale inventory, offering dealers a comprehensive and efficient sourcing solution.
Sixt, renowned for its premium fleet across over 100 countries, is the first third-party partner to list its off-rental Mercedes-Benz vehicles on MBonDemand in the U.S. This partnership provides dealers with access to a wider range of vehicles, known for their quality and maintenance standards within the Sixt rental fleet.
Al Katz, general manager of Pre-Owned, Remarketing & Fleet Operations at Mercedes-Benz USA, emphasized the strategic advantage of this expansion. “Our aim is for MBonDemand.com to be the definitive online destination for Mercedes-Benz wholesale inventory,” Katz stated. “The addition of Sixt inventory means dealers now have access to a more diverse selection of vehicles, all within a platform that ensures confidence and transparency in digital transactions.”
A key benefit of MBonDemand is the consistent brand promise of “Best or Nothing,” regardless of whether inventory originates from MBUSA or third-party sellers. Crucially, unlike other platforms, MBonDemand lists vehicles that are not exclusively located at physical auction sites, providing broader accessibility. To ensure dealer confidence, every vehicle listed on MBonDemand undergoes a detailed condition reporting process. This rigorous inspection guarantees accurate vehicle descriptions and, coupled with a CarFax report and full vehicle disclosures, provides dealers with peace of mind during digital purchasing. Furthermore, all transactions are backed by a 14-day guaranteed arbitration period.
Nick Peluso, president of Manheim Digital Marketplace and RMS Automotive, highlighted the platform’s role in supporting Mercedes-Benz’s digital strategy. “Mercedes-Benz is at the forefront with a digital-first approach, and RMS Automotive is ideally positioned to support this vision,” Peluso commented. “MBonDemand, built on the adaptable RMS platform, is designed to help innovative clients like Mercedes-Benz USA optimize inventory turnover and enhance dealer success in a rapidly evolving market.”
Dealers can leverage three distinct purchasing methods on MBonDemand.com:
- Buy it Now: A 24/7 option to purchase from thousands of vehicles at a set MBonDemand price.
- BidReady: Daily competitive bidding events, running Monday to Friday from 8 a.m. ET.
- Last Chance Live Online Sales: Auctioneer-led live online auctions held every Tuesday and Friday at 1:30 p.m. ET, offering a dynamic bidding environment.
This expansion of MBonDemand, powered by RMS Automotive and under the Manheim Digital Marketplace umbrella, demonstrates a commitment to providing Mercedes-Benz dealers with unparalleled access to wholesale inventory and innovative digital solutions designed for today’s market.
