Mercedes-Benz is elevating luxury to new heights with the upcoming 2025 Mercedes-maybach Sl Mythos, the first model in its ultra-exclusive Mythos series. Announced initially in May 2022, details have been scarce until recently when Mercedes reaffirmed its arrival in 2025, signaling a bold step into the realm of collectible, high-luxury vehicles.
The Mythos sub-brand is designed to cater to the most discerning enthusiasts and collectors, and the chosen debut model is a speedster version of the iconic SL roadster. This direction is hinted at by teaser images showcasing nacelles behind the seats, a classic speedster design cue. While the current generation SL is exclusively offered under the AMG banner, the Mythos variant will be positioned even above the opulent Mercedes-Maybach SL that is also anticipated. Industry observers predict the Maybach SL will precede the Mythos model, setting the stage for the ultimate expression of SL luxury. Gordon Wagener, Mercedes’ chief designer, previously teased a Concept Mercedes-Maybach SL in red, featuring prominent double M logos, suggesting the visual extravagance to come with the Mythos edition.
Pricing for the 2025 Mercedes-Maybach SL Mythos is expected to be in a different stratosphere compared to the standard AMG SL models. The entry-level AMG SL 43 already commands a price of around $109,900 in the US market, escalating to $183,000 for the top-tier SL 63, before options. Given that the Maybach SL will likely be based on the SL 63, its price is projected to exceed $200,000 comfortably. The Mythos version, being a limited-edition, ultra-exclusive collectible, could realistically approach or surpass the $300,000 mark.
Mercedes-Benz envisions Mythos as a stable of “highly exclusive collectible cars” produced in limited quantities. These vehicles are targeted at “the most dedicated enthusiasts and collectors of Mercedes-Benz,” suggesting a market positioning to rival marques like Bentley, Aston Martin, and potentially even Ferrari and McLaren in terms of exclusivity and desirability.
The rationale behind introducing Mythos, alongside the already luxurious Maybach line, lies in the expanding ultra-high-net-worth segment. With Maybach sales increasing by 19 percent in 2023, Mercedes-Benz recognizes the opportunity to further capitalize on the demand for ultimate luxury and exclusivity. This strategy mirrors that of BMW, which utilizes Rolls-Royce to occupy the pinnacle of luxury, and is moving Alpina upmarket to bridge the gap to Rolls-Royce. The Volkswagen Group also successfully employs a multi-brand approach with Audi, Lamborghini, Bentley, Porsche, and Bugatti covering various luxury and performance segments. The 2025 Mercedes-Maybach SL Mythos represents Mercedes-Benz’s definitive move to capture the apex of the ultra-luxury automotive market, offering unparalleled exclusivity and collectibility.
