The White House has officially announced the addition of Mercedes Schlapp to its team, as President Donald Trump continues to refine his administration’s communications strategy. Schlapp, a well-known conservative commentator, will take on the role of Senior Advisor for Strategic Communications.
This appointment of Mercedes Schlapp is part of a series of changes within the White House communications team, prompted by recent vacancies. The departures of former Press Secretary Sean Spicer and Communications Director Anthony Scaramucci necessitated a restructuring to ensure effective messaging from the administration.
In addition to Mercedes Schlapp joining the team, other key appointments have been made to fill these crucial roles. Raj Shah has been named Principal Deputy Press Secretary, further strengthening the press office. Steven Cheung will serve as Director of Strategic Response, indicating a focus on proactive communication strategies.
Hope Hicks, a long-trusted aide to President Trump, has been permanently appointed as Communications Director. Hicks had been serving in this position on an interim basis and her permanent appointment provides stability and continuity to the team. The addition of Mercedes Schlapp and these other appointments signal a consolidation and strengthening of the White House communications apparatus.
In conclusion, the appointment of Mercedes Schlapp as Senior Advisor for Strategic Communications, alongside other key personnel moves, represents a significant step in solidifying the White House communications team under President Trump. These changes aim to ensure a cohesive and effective approach to strategic messaging moving forward.
