MORGANTOWN – Car shoppers in Morgantown have a new option for Toyota and Mitsubishi vehicles as Moses Auto Group has expanded its reach into the area. The acquisition, finalized on July 1st, sees the well-established West Virginia auto group taking over the Toyota and Mitsubishi franchises previously located on Don Knotts Boulevard. While this marks a change in ownership for these dealerships, Mercedes-Benz of Morgantown, situated on the same automotive campus, remains under the experienced leadership of Andy Claydon of University Motors.
Moses Auto Group, a significant player in the West Virginia automotive market with ten dealerships across the state, expressed enthusiasm about entering the Morgantown market. Bob Moses, chairman of the board, highlighted Morgantown’s appeal, stating, “The Morgantown market has always been a very attractive market to us. It’s one of the few growing markets in the state.” This acquisition represents the group’s second Toyota franchise, adding to their existing presence in the Huntington-Charleston area, and marks their first venture into Mitsubishi. Moses noted the strategic value of the Mitsubishi brand, positioned to appeal to first-time buyers or those seeking a more budget-conscious option within the new car market, complementing the established Toyota lineup.
Moses Auto Group expands in Morgantown, but Mercedes-Benz of Morgantown remains under University Motors ownership.
David Fields, the new General Manager for the Moses Toyota Mitsubishi of Morgantown dealership, conveyed excitement about integrating into the local community and building relationships with the existing team. Suzanne Moses Persinger, chief operating officer of Moses Auto Group and representing the third generation of family leadership, echoed this sentiment, emphasizing the group’s eagerness to establish a presence in Morgantown.
Customers can anticipate positive changes under the new ownership. Moses Persinger outlined immediate plans to extend dealership operating hours, providing greater convenience for service and sales. Furthermore, the dealership aims to significantly expand its pre-owned vehicle inventory, offering a wider selection of options for diverse budgets and preferences. The continuation of the on-site collision center ensures comprehensive service for vehicle owners.
Recognizing the importance of inventory, both Toyota and Mitsubishi are prioritizing vehicle allocations to the Morgantown location, ensuring a robust and appealing selection of new models. “We’re going to have a much bigger selection. We’re going to have a lot to offer,” Persinger stated, emphasizing the commitment to providing customers with ample choices.
For modern car buyers, online accessibility is paramount. Customers can now browse the extensive inventory of Moses Toyota Mitsubishi of Morgantown online via dedicated websites: mosestoyotaofmorgantown.com and mosesmitsubishimorgantown.com. The Moses Auto Group also provides a statewide inventory portal at mosescars.com, allowing customers to explore vehicles across all their dealerships and even arrange for vehicle delivery to the Morgantown location, showcasing their commitment to customer convenience and a broad selection.
With a 76-year history in the automotive business, Moses Auto Group brings a wealth of experience and a customer-centric approach to Morgantown. This eleventh dealership in their portfolio signifies continued growth and a positive outlook on the Morgantown market, even as Mercedes-Benz of Morgantown continues its operations independently under previous ownership, ensuring a diverse and competitive automotive landscape in the region. While Andy Claydon was unavailable for comment at this time, the focus remains on the exciting developments at Moses Toyota Mitsubishi and the continued service offered by Mercedes-Benz in Morgantown.
