Choosing the right colour for your new car is a big decision, and it’s fascinating to see which shades are trending each year. At Mercedes-Benz South West, we’ve analyzed the most popular car colours selected by our customers. Dive in to explore the top Mercedes Colours and what your preferred choice might reveal about your personality!
Decoding Mercedes Colours: More Than Just a Shade
While some might pick a car colour based on practicality – like choosing a hue that hides dirt well – or simply because they like it, colour psychology suggests there’s more to it. According to insights from automotive experts and publications like Hot Cars and the Daily Mail, your car colour choice can be a reflection of your personality and how you want to be perceived. Let’s explore what the most popular Mercedes colours at our dealerships say.
The Reign of Black Mercedes-Benz
Black continues to dominate as a top choice, embodying elegance, sophistication, and timeless appeal. Carmoola suggests that “Black is the colour selected by people who want to convey authority. Black automobile drivers tend to be perfectionists and control freaks as well.”
This year, a significant 31.5% of Mercedes-Benz vehicles sold at our South West locations were black, cementing its number one position. Notably, models like the prestigious Mercedes-Benz S-Class and the high-performance Mercedes-AMG GT were exclusively ordered in black, highlighting its enduring popularity for flagship models.
Grey Mercedes Colours: Understated Sophistication
On the opposite end of the spectrum, grey Mercedes colours represent understated sophistication and a preference for subtlety. Grey accounted for 27.1% of our sales this year. Individuals who choose grey often prefer to avoid the spotlight. They are seen as conservative, thoughtful, and measured in their decisions, valuing practicality over impulsiveness.
The versatile Mercedes-Benz C-Class, the executive E-Class, and the electric EQA and EQB models were particularly popular in grey. The Mercedes-Benz EQA stood out, with 36.5% of these models being sold in this refined colour.
Blue Mercedes Colours: Calm and Approachable
Blue, globally associated with calmness and serenity, is the third most popular Mercedes colour, making up 17% of sales. Hot Cars suggests blue car owners are perceived as logical, rational, and approachable individuals. This colour evokes a sense of stability and trustworthiness.
The sporty Mercedes-AMG SL Roadster was a favourite in blue, with 42.9% of these models ordered in various shades of blue, demonstrating its appeal for those seeking a blend of performance and tranquility.
White Mercedes Colours: Purity and Simplicity
White Mercedes colours convey a sense of purity, calmness, and a desire for simplicity. Owners of white vehicles often seek a sense of detachment from the complexities of the outside world. White accounted for 12.1% of Mercedes-Benz South West sales this year.
The practical and family-friendly Mercedes-Benz B-Class saw white as a preferred option, with 33.3% of B-Class models sold in this clean and classic colour.
Red Mercedes Colours: Boldness and Adventure
Red Mercedes colours make a statement of confidence, adventurousness, and a love for being in the limelight. Red car owners are often seen as risk-takers who live life in the fast lane, embracing spontaneity and excitement.
While red Mercedes colours made up 4.3% of our sales this year, a slight decrease from 5.9% the previous year, it remains a bold choice for those wanting to stand out.
Mercedes Colours Trends: 2024 vs 2023
Let’s compare the Mercedes colours popularity at Mercedes-Benz South West between 2024 and 2023 to see the shifting trends:
| Colour | 2024 | 2023 |
|---|---|---|
| Black | 31.5% | 31.6% |
| Grey | 27.1% | 25.5% |
| Blue | 17% | 12.1% |
| White | 12.1% | 16.6% |
| Silver | 7% | 5.5% |
| Red | 4.3% | 5.9% |
| Green | 0.6% | 0.1% |
| Yellow | 0.2% | 2.5% |
| Brown | 0.1% | 0% |
As you can see, black and grey remain dominant, while blue has seen a significant rise in popularity. White and red have experienced a slight decrease, and it’s interesting to note the emergence of green and brown, albeit in smaller percentages, indicating a diversifying palette of Mercedes colours. Yellow has seen a notable decrease, suggesting a shift away from this bolder choice.
Express Your Individuality with Mercedes-Benz
Choosing your Mercedes colour is just the beginning of personalization. Mercedes-Benz offers an extensive array of model lines, upholstery options, interior trims, and paint finishes to truly make your vehicle your own. And don’t forget the Digital Extras packages, enhancing your infotainment experience for a seamless drive.
Explore our diverse model range and browse our Approved Used stock today to find the perfect Mercedes in your ideal colour. Visit us in Exeter, Plymouth, Taunton, or Truro and let us help you find your perfect match.
