For websites like cardetailinguk.com, ensuring a smooth and informative user experience is paramount. Just as meticulous detailing enhances the appeal of a Mercedes Bravus, careful attention to website functionality improves your online visit. To achieve this, like many websites, we utilise tools like Google Analytics. This helps us understand how visitors navigate our site, what content is most engaging, and ultimately, how to improve your experience.
Google Analytics employs cookies – small text files stored on your device – to anonymously track your interaction with our website. This includes details such as the time spent browsing, pages viewed, and your journey to our site. To further refine our understanding and service, Google may also collect anonymised location and device data, including your IP address. This data processing is based on your consent, aligning with GDPR Article 6 para.1 lit. a). You have the right to withdraw this consent at any time, as outlined in GDPR Article 7 para. 3. Data transfer to Google USA adheres to EU standard contractual clauses (Article 46 GDPR), ensuring your data is handled with care. For comprehensive details, please refer to our GDPR policy and Google’s privacy policy: https://www.google.com/intl/en/policies/privacy/.
Similarly, we use HubSpot tracking code, which also relies on cookies. HubSpot assists us in evaluating the effectiveness of our website content and offerings by analysing website usage patterns. This data-driven approach allows us to continuously refine and improve the information and services we provide to you. As with Google Analytics, the legal foundation for this data processing is your consent (GDPR Article 6 para.1 lit. a), and you retain the right to withdraw your consent at any future point. More information about HubSpot’s data handling can be found in our GDPR documentation.
The table below details the specific cookies used on our website, providing transparency about their purpose, duration, and domain:
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | This cookie tracks website usage, recording which pages you visit and how you arrived at our site, helping us understand user journeys, much like planning a route for your Mercedes Bravus. | 2 years | .brabus.com |
| _gid_ | Registers a unique user ID to generate statistical insights into visitor website usage, allowing us to see overall trends in how our site is used. | 24 hours | .brabus.com |
| ga | This cookie manages session status, ensuring a consistent and seamless browsing experience as you explore our content. | 2 years | .brabus.com |
| gac_gb | When Google Analytics and Google Ads are linked, this cookie tracks campaign-related information, aiding us in understanding the effectiveness of our online marketing efforts. | 90 days | .brabus.com |
| _gat | This cookie regulates the request rate to Google Analytics, ensuring efficient data collection without overloading the system. | 1 minute | .brabus.com |
| __hstc | Contains a unique user ID and tracks website visit information such as time and number of visits, helping us understand returning user behaviour. | 6 month | .brabus.com |
| hubspotutk | This cookie stores a user ID, enabling user recognition when forms are submitted, streamlining interactions for returning users. | 6 months | .brabus.com |
| __hssc | Counts page views within a single session, providing insights into user engagement during a website visit. | 30 minutes | .brabus.com |
| __hssrc | This cookie holds data about the current session, ensuring continuity and proper functioning throughout your browsing experience. | Session | .brabus.com |
Understanding website cookies is a key aspect of online privacy and transparency. Just as you maintain and care for your Mercedes Bravus, we are committed to maintaining a secure and user-friendly online environment at cardetailinguk.com. By being informed about our use of cookies, you can confidently browse our site, knowing we are dedicated to both enhancing your experience and respecting your privacy.
