Mercedes-Benz USA reported a robust third quarter in 2024, with group sales climbing to 85,037 passenger cars, marking a significant 9% increase year-to-date. This impressive growth is fueled by exceptional demand for Plug-in Hybrid Electric Vehicles (PHEVs) and top-tier luxury models, alongside improved inventory levels.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, highlighted the company’s regained momentum throughout Q3, stating, “Our strong Q3 sales results were fueled by robust demand for our outstanding product portfolio—particularly Plug-in Hybrid and top-end vehicle models—combined with stronger inventory supply at the retail level.” Despite facing challenges at the quarter’s end, including severe weather conditions, Mercedes-Benz expresses gratitude to its dealer partners for their dedication to customer safety and service.
Key Highlights from Mercedes-Benz Q3 2024 Sales Figures
The sales report reveals compelling trends across different vehicle segments, underscoring Mercedes-Benz’s diverse and appealing product range.
Phenomenal Growth in Plug-in Hybrid Sales
Leading the charge is the Plug-in Hybrid segment, experiencing an astounding 213% surge in sales compared to Q3 2023. This remarkable increase is attributed to the successful launch of new PHEV models, including the GLC 350e 4MATIC, AMG C 63 S E PERFORMANCE, AMG S 63 E PERFORMANCE, and AMG GT 63 S E PERFORMANCE. The growing consumer interest in electrified vehicles is clearly reflected in these figures.
Top-End Vehicle Segment Demonstrates Strong Performance
Mercedes-Benz’s commitment to luxury and performance is further validated by the Top-End vehicle segment’s 33% sales increase in Q3 2024 compared to the previous year. The high-performance Mercedes-AMG models also contributed significantly, with 9,537 units sold, representing a 31% rise from Q3 2023. This demonstrates the sustained appeal of Mercedes-Benz’s premium offerings.
Core and Entry Segments Contribute to Overall Growth
The Core segment showcased a substantial 43% sales growth compared to Q3 2023, driven by the strong availability and popularity of models like the GLC, which saw a remarkable 144% year-over-year increase and emerged as the volume leader for the quarter. The GLE also experienced a notable 34% demand increase.
Similarly, the Entry segment recorded a 27% increase, benefiting from the availability of the CLA, GLA, and GLB models. The CLA, in particular, witnessed a significant 114% increase with 4,717 units sold, while the GLA experienced an impressive 668% growth compared to Q3 2023.
Mercedes-Benz Vans Makes Strides in Electric Mobility
Mercedes-Benz Vans also played a crucial role, with Q3 2024 sales reaching 12,769 units. The introduction of the eSprinter, Mercedes-Benz USA’s first all-electric van in North America, has bolstered year-to-date sales, contributing 667 units and signaling the brand’s move towards electric commercial vehicles.
Mercedes-Benz USA Q3 2024 Group Sales Performance Table
| Mercedes-Benz USA Q3 2024 Group Sales | ||||||
|---|---|---|---|---|---|---|
| Model Line | Q3 2024 | Q3 2023 | Quarterly % | YTD 2024 | YTD 2023 | Yearly % |
| A-CLASS | – | 6 | -100% | 3 | 74 | -** |
| C-CLASS | 9,828 | 7,460 | 32% | 27,257 | 24,734 | 10% |
| E-CLASS | 3,427 | 6,944 | -51% | 11,473 | 13,926 | -18% |
| S-CLASS | 1,061 | 1,034 | 3% | 5,846 | 8,187 | -29% |
| G-CLASS | 1,642 | 1,780 | -8% | 7,119 | 7,583 | -6% |
| CLA | 4,717 | 2,209 | 114% | 8,312 | 7,905 | 5% |
| CLE | 5,754 | – | – | 10,037 | – | – |
| CLS | 19 | 605 | -97% | 37 | 1,225 | -** |
| GLA | 6,703 | 873 | 668% | 13,449 | 10,938 | 23% |
| GLB | 3,108 | 5,817 | -47% | 12,150 | 13,563 | -10% |
| GLC | 20,302 | 8,304 | 144% | 46,407 | 28,693 | 62% |
| GLE | 15,274 | 11,398 | 34% | 46,150 | 43,083 | 7% |
| GLS | 6,460 | 6,185 | 4% | 20,707 | 17,846 | 16% |
| SL | 233 | 1,195 | -81% | 1,085 | 3,344 | -68% |
| GT | 740 | 225 | 229% | 2,492 | 1,765 | 41% |
| EQB | 2,917 | 4,223 | -31% | 6,761 | 7,936 | -15% |
| EQE | 1,664 | 3,996 | -58% | 10,688 | 13,350 | -20% |
| EQS | 1,188 | 1,765 | -33% | 6,296 | 12,514 | -50% |
| Passenger Car Total | 85,037 | 64,019 | 33% | 236,269 | 216,666 | 9% |
| Vans | 12,769 | 21,831 | -42% | 39,756 | 56,021 | -29%*** |
| MB Total | 97,806 | 85,850 | 11% | 276,025 | 272,687 | 1% |
* – Starting with our Q1 2024 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports. Prior to Q1 2024, sales figures were reported at the retail level, and now reflect group sales (including wholesale). This change is designed to reinforce reporting consistency between our two entities.** – Discontinued for the U.S. market *** – Metris and Sprinter gas engine discontinued for the U.S. market
This Q3 2024 sales report underscores Mercedes-Benz’s strong market position and its ability to capitalize on evolving consumer preferences, particularly in the growing PHEV and luxury segments. The brand’s diverse portfolio and commitment to innovation are clearly resonating with customers, driving positive sales momentum.
