Following its venture into branded residences in Dubai, Mercedes-Benz is now setting its sights on the United States, specifically Miami. In collaboration with JDS Development Group, the luxury automaker is developing Mercedes-Benz Places, Miami, a striking 67-story mixed-use tower slated to redefine luxury living in the vibrant Brickell neighborhood. Located at 1 Southside Park, this ambitious project will span over 2.5 million square feet, offering an impressive 791 private residences. Prospective homeowners can anticipate a range of options, from studios starting at $550,000 to spacious three-bedroom units priced up to $4 million. Details regarding the coveted penthouse suites are expected to be unveiled at a later date.
Beyond the luxurious condominiums, Mercedes-Benz Places in Miami is designed to be a comprehensive urban hub. The development will incorporate 200,000 square feet of prime office space, state-of-the-art health and wellness facilities, a 174-key hotel, and curated retail spaces, along with on-site parking solutions. A significant highlight of the project is the expansive green area, set to be the largest in Brickell, crafted by the internationally acclaimed urban landscape designers Field Operations. Renowned for their transformative work on New York’s Highline and Miami’s Underline, Field Operations will ensure that Mercedes-Benz Places offers a refreshing oasis amidst the urban bustle.
The iconic Mercedes-Benz three-pointed star will grace the entrance of this 67-story architectural marvel, a symbol of the luxury and innovation within. According to Michael Stern, Founder and CEO of JDS Development Group, this project is more than just a residential building; it’s about creating “a new community for the future.” He emphasized the commitment to sustainable building methods and design, aiming for Mercedes-Benz Places in Miami to establish a lasting legacy for Brickell and the entire state of Florida.
The design ethos of Mercedes-Benz will be seamlessly integrated throughout the building’s aesthetic. The automaker describes the architectural style as embodying their “sensual purity” design philosophy. This translates to a cube-like structure characterized by fluid lines and a sophisticated palette of shimmering silver tones, reflecting the brand’s commitment to modern luxury and elegance.
Eva Wiese, Head of Mercedes-Benz customer solutions GmbH, further elaborated on the vision behind this branded real estate venture. She stated that Mercedes-Benz Places in Miami is intended to be an “undeniably Mercedes-Benz” experience, fostering a “new mode of urban living” within vibrant communities. The goal is to create residences that are not just homes, but destinations within a highly desirable location.
Construction of this landmark high-rise in Miami has already commenced, with move-ins anticipated in 2027. Leading the sales efforts for Mercedes-Benz Places is prominent real estate broker Ryan Serhant, known for his role on Million Dollar Listing New York, adding further prestige to this exciting development.
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