Introduction
Welcome to the Mercedes Apartments website (the “Site”). Mercedes Apartments is dedicated to protecting the privacy of visitors to our Site. We encourage you (“You” or “Your” as applicable) to carefully read and understand the following Privacy Policy (“Policy”). This Policy is designed to inform You about Mercedes Apartments’ practices regarding the collection, storage, use, and disclosure of Your personal information (“Information”). This Policy is applicable to all services offered on the Site and does not extend to services or products provided by other companies or individuals, including third-party sites accessible through this Site. By accessing and using the Site, You consent to the collection and use of Your Information by Mercedes Apartments as outlined in this Policy and the Mercedes Apartments Terms and Conditions, which are incorporated herein by reference and may contain terms not explicitly defined in this Policy.
Mercedes Apartments reserves the right to update this Policy in the future and may revise this Policy at any time. Any such revisions will be effective immediately upon notification. Notice may be given through various means, including posting a revised Policy on this Site. Your continued use of the Site following such notice will be considered Your acceptance of the revised Policy.
Information Collected / 3rd Party Websites
We collect both “Personal Information” and “Anonymous Information” from our users. “Personal Information” refers to data that can be used to identify or contact you, or information you provide about individuals as part of your interactions with our Services. This includes, but is not limited to, your first name, last name, social security number, real estate license number, email address, phone number, street address, username and/or email address combined with a password or security credentials, account numbers, or credit/debit card details (even without security codes, access codes, or passwords if the account is accessible without such information), as well as any information linked to the aforementioned data.
“Anonymous Information” is data that cannot be used to identify or contact an individual and is not linked to identifiable information. This includes passively collected data about your activity on our Services, such as usage data, insofar as this data is not linked to your Personal Information. Like many website providers, we passively collect certain information from your devices, such as your IP address, browser type, unique device identifier (“UDID”), and/or your mobile operating system. We also collect geolocation data from Users of our Services.
a. Voluntarily Submitted Information
- We collect Personal Information that you willingly provide when using our Services. This occurs when you subscribe to our apartment listings, complete the Contact Us form, contact a leasing agent, schedule a property tour of a Mercedes Apartment, submit a rental application, input data into the Services, make payments, or manage your account through our Services.
b. Information Collected via Technology
- We may gather information about your use of the Services, including your hardware model, browser specifics, operating system, Internet Protocol (IP) address, and domain name. If you are accessing the Site via a mobile device, Mercedes Apartments may also receive your UDID, or other unique identifiers, and mobile operating system details. We may link this information with other Personal Information we hold about you. We also employ tools like cookies to collect data. “Cookies” are small data files that a website sends to your device while you are browsing. We use both session cookies (which expire when you close your browser), persistent cookies (which remain on your device until deleted), and third-party cookies (placed by a domain other than ours) to enhance your experience and provide a more personalized and interactive service. Persistent cookies can be removed by following instructions in your web browser’s help file. A “Pixel” is a code snippet that tracks visitor behavior on a website, sending information back to the originating platform for processing and reporting.
- Geolocation Data: If you access the Services through a mobile device, we may access, collect, monitor, and/or remotely store “geolocation data.” This helps us personalize your experience and offer location-specific services related to Mercedes Apartments.
- We utilize third-party services, including Google Analytics and Google Search Console, to analyze online behavior data of Users. Specifically, we use Google Analytics features such as “Remarketing,” “Demographics and Interest Reporting,” and “Ad Words.” These tools allow us to use Google Analytics’ third-party audience data to inform, optimize, target, and serve ads based on your visits to our Website. This helps us better understand your interaction with the Services, allowing us to improve the experience for all Users and tailor our business and marketing strategies accordingly for Mercedes Apartments.
- To opt out of Google Analytics, please download and install the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en. Users can also opt out of third-party interest-based advertising by visiting the Network Advertising Initiative’s deactivation website at www.networkadvertising.org/choices/ to manage their preferences regarding online advertising.
Use of Collected Information
Personal Information We may use your Personal Information for various purposes, including but not limited to:
- Arranging apartment tours for you at Mercedes Apartments.
- Sending essential communications and administrative emails related to your inquiries or tenancy at Mercedes Apartments.
- Processing and evaluating information provided during your application to lease a Mercedes Apartment and contacting you regarding your application status.
- Managing information you upload to our Services related to your Mercedes Apartments experience.
- Processing rent payments and other financial transactions related to your Mercedes Apartments tenancy.
- Providing you with requested information about Mercedes Apartments buildings, amenities, and services.
- Sending you promotional/marketing materials, newsletters, special offers, or other updates from us or on behalf of our partners, keeping you informed about Mercedes Apartments and related services.
- Conducting internal operations, including fraud prevention and security measures for Mercedes Apartments and its residents.
- Analyzing user data and interactions with the Services to improve our offerings and understand resident needs within Mercedes Apartments.
Anonymous Information We may use Anonymous Information for purposes such as:
- Supporting internal operations of the Services, ensuring efficient and effective service delivery for Mercedes Apartments residents and prospects.
- Enhancing the Services and personalizing the user experience for individuals interested in or residing in Mercedes Apartments.
- Aggregating data collected via Cookies and Pixels for statistical analysis to identify trends and patterns, helping us to better serve the Mercedes Apartments community.
Sharing and Disclosing Information
We assure you that we do not rent, sell, or share your Personal Information with third parties, except when explicitly approved by you at the time of disclosure or under the circumstances detailed in this Privacy Policy.
If you wish to limit our use or disclosure of your Personal Information as described in this Privacy Policy, you may choose not to use the Services or withhold your Personal Information at any point.
In addition to using collected information for the purposes outlined in Section 2, we may also share your information under the following conditions. Please carefully review our sharing policy, particularly concerning your Personal Information.
Furthermore, by using the Services, you consent to us sharing your geolocation information to enhance location-based services related to Mercedes Apartments.
a. Service Providers
- We share Personal Information with trusted vendors, consultants, and third-party service providers who perform services on behalf of and at the request of Mercedes Apartments. This includes, without limitation, companies providing email services, hosting the Services, and third-party payment processors to facilitate payments through the Services for Mercedes Apartments related transactions.
- Mercedes Apartments carefully selects companies that uphold high privacy standards and agree to use Personal Information solely to perform specific services for Mercedes Apartments and in accordance with this Privacy Policy.
b. Compliance with Laws, Law Enforcement, and Safety
- We may disclose your information if legally required or if we believe, in our sole discretion, that disclosure is necessary to comply with the law, legal requests or orders from law enforcement, or any legal process (regardless of whether such disclosure is mandated by applicable law). This also includes disclosures to protect or defend the rights or property of Mercedes Apartments or a third party.
c. Aggregated Anonymous Information
- Aggregated Anonymous Information is created by combining your Anonymous Information with that of other Users. This form of data does not allow for your identification or contact. We may share Aggregated Anonymous Information with third parties for various purposes, such as market analysis and improving services related to luxury apartment living like Mercedes Apartments.
d. Business Transactions
- In the event of a business transaction, such as a merger, acquisition, or sale of assets, we may share all or a portion of your Personal Information with subsidiaries, joint ventures, or companies under common control. In such cases, we will ensure they adhere to this Privacy Policy and continue to protect your information.
Security of Your Information
Mercedes Apartments employs commercially reasonable security measures to protect the Information collected through the Site. However, it is important to acknowledge that no security system is infallible. Therefore, Mercedes Apartments cannot guarantee the absolute security of the Site, nor can we ensure that Your Information will never be intercepted during transmission to the Site. In the event of a legally required disclosure of any breach in the security, confidentiality, or integrity of your unencrypted, electronically stored “personal data” or “personal information” (as defined by applicable state statutes on security breach notification), we will notify you via email and/or a prominent posting on the Website as promptly as possible and without unreasonable delay. This will be done in accordance with (i) the legitimate needs of law enforcement or (ii) any measures necessary to ascertain the scope of the breach and restore the integrity of the data system.
Links to Third Party Sites
While the Site may contain links to third-party websites, Mercedes Apartments is not responsible for the privacy policies or practices of these external sites. When you navigate to a third-party website via a link from our Site, we advise you to review the terms and conditions and privacy policy of that website, as they will govern your use of that site.
Children’s Privacy
The Site is intended for use by individuals aged 18 years or older. By accessing the Site, You affirm that you are at least 18 years of age. If you are under 18, you are not permitted to access the Site without parental or guardian consent. Mercedes Apartments does not knowingly collect, distribute, or share any Information from individuals under 18 years of age and is not obligated to verify the age of Site users. If Mercedes Apartments becomes aware that a child under 18 has provided Information, we will take steps to delete such Information as quickly as reasonably possible.
Termination
Should you decide to discontinue receiving Services from Mercedes Apartments, please follow the unsubscribe instructions included in any communications you receive. Upon receiving your termination request, Mercedes Apartments will delete Your MH Rental ID (if applicable) and cease providing Services within thirty (30) days. All of Your Information will be removed and will no longer be accessible on the Site. Please note that Mercedes Apartments reserves the right to use Your Information in aggregated, anonymized data collections post-termination, ensuring that such use will not personally identify you.
California Privacy Rights
Under California’s “Shine the Light” law, California residents have the right to request in writing from businesses with whom they have an established business relationship: (i) a list of the categories of Personal Information, such as name, address, e-mail address, and the type of services provided, that the business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties. To request this information, California residents may contact us via email at [email protected].
Questions
If you have any questions or concerns regarding this Policy or the Site, please contact Mercedes Apartments at [email protected].
Effective Date: March 15th, 2023
