Mercedes-Benz USA (MBUSA) has officially announced its decision to move its corporate headquarters to Atlanta, Georgia. This strategic relocation is a significant move for the luxury automaker, designed to enhance customer service and position the company for sustained growth in the long term.
The relocation will see MBUSA executives and staff transition from their current primary facility in Montvale, New Jersey, to a temporary site in Atlanta’s Central Perimeter area. This interim location will serve as a base while the company undertakes the construction of a brand-new, state-of-the-art headquarters in Atlanta. The expected completion date for this new facility is early 2017, with employee moves commencing as early as July 2015.
Alt: Mercedes-Benz sign in front of Atlanta headquarters building, symbolizing corporate relocation.
Approximately 1,000 employees will be affected by this headquarters relocation. To ensure business continuity and minimize disruption, the move will be implemented in phases. It is important to note that while the main headquarters will move to Atlanta, several operational areas will maintain a presence in both Montvale and Robbinsville, New Jersey.
Stephen Cannon, President and CEO of MBUSA, addressed the strategic rationale behind this significant decision. “New Jersey has been a wonderful home for our U.S. operations for our first 50 years, and still is today,” Cannon stated. He acknowledged the state’s efforts during the evaluation process but emphasized the necessity of the move for future growth. “Ultimately, though, it became apparent that to achieve the sustained, profitable growth and efficiencies we require for the decades ahead, our headquarters would have to be located elsewhere. That brought us to Atlanta.”
Alt: Mercedes-Benz vehicles loaded onto transport trucks, highlighting Atlanta’s logistical benefits for distribution.
Atlanta’s strategic advantages were key factors in the decision. Cannon highlighted the city’s proximity to the expanding customer base in the Southeast, the port of Brunswick, Georgia, and Mercedes-Benz U.S. International in Alabama. The Alabama manufacturing facility is particularly significant, accounting for half of the vehicles sold by Mercedes-Benz in the U.S. Beyond business advantages, Atlanta also offers compelling lifestyle benefits for employees. “For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities,” Cannon noted.
Mercedes-Benz USA has committed to releasing further details regarding its Atlanta plans by the end of the month, promising more insight into this transformative relocation.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), currently headquartered in Montvale, New Jersey, is the distributor, marketer, and service provider for all Mercedes-Benz products throughout the United States. MBUSA boasts the most diverse luxury vehicle lineup in the market, featuring 14 model lines, from the CLA-Class coupe to the flagship S-Class. In addition to Mercedes-Benz vehicles, MBUSA also manages the distribution, marketing, and customer service for Mercedes-Benz Sprinter Vans and smart vehicles in the U.S.
Alt: Display of various Mercedes-Benz models in an Atlanta showroom, emphasizing product diversity for Atlanta customers.
For accredited journalists seeking more information, please visit the media site at www.media.mbusa.com. Further details about MBUSA and its extensive product range are available at www.mbusa.com, www.mbsprinterusa.com, and www.smartusa.com.
In conclusion, Mercedes-Benz’s move to Atlanta signals a strategic shift aimed at optimizing operations, enhancing customer proximity, and securing a strong foundation for future growth within the competitive luxury automotive market. The “Atlanta Mercedes” headquarters represents a new chapter for the company in the United States.
