The 2017 Mercedes-Benz C300 Coupe marked a significant moment for luxury car enthusiasts when it arrived in Spring 2016 at U.S. dealerships. Building upon the esteemed C-Class Sedan, this coupe version offered a blend of sporty aesthetics and sophisticated engineering, positioned to attract a wide range of drivers seeking both performance and elegance. While official pricing was eagerly awaited until its launch, Mercedes-Benz hinted at a similar value proposition as the updated C-Class Sedan, suggesting competitive positioning within its segment. Notably, details regarding AMG variants were promised for a later date, further fueling anticipation for the performance-oriented models.
This new C-Class Coupe aimed to redefine benchmarks in technology, design, and overall performance, targeting a diverse customer base potentially transitioning from various brands and vehicle types. Its appeal stemmed from a combination of cutting-edge features and the inherent prestige of the Mercedes-Benz brand.
Standard Features: Luxury and Innovation from the Start
The 2017 Mercedes C300 Coupe came generously equipped with a suite of standard features designed to enhance both driving pleasure and safety. Among the exterior highlights were the striking LED Headlights, providing superior illumination and a modern aesthetic. Safety was paramount, with the inclusion of COLLISION PREVENTION ASSIST PLUS (CPA+) to help mitigate potential accidents and PRE-SAFE, Mercedes-Benz’s anticipatory occupant protection system, preparing the vehicle for an imminent collision.
Convenience and comfort were also prioritized. KEYLESS START offered effortless ignition, while the 7″ Color tablet-style Display served as the central hub for infotainment. DYNAMIC SELECT allowed drivers to tailor the car’s driving characteristics to their preferences, ranging from comfort to sport modes. Inside, Power Front Seats with Driver Memory ensured personalized seating positions, and the innovative Automatic Belt Feeder enhanced front occupant convenience. Rolling on stylish 18″ wheels and featuring a captivating Panorama Sunroof, the C300 Coupe also boasted a Sport Suspension for a more engaging driving experience. Furthermore, Mbrace Services with Remote Start was included for five years, adding connected car functionality and remote vehicle access.
Optional Feature Highlights: Customizing Your Coupe Experience
For those seeking an even more personalized and luxurious experience, the 2017 Mercedes C300 Coupe offered a range of compelling optional packages and standalone features.
The Premium 1 Package focused on enhancing comfort and entertainment, featuring Heated Seats for colder climates, SiriusXM Satellite Radio for a wide array of audio content, and the immersive Burmester Premium Sound System for audiophile-quality sound. KEYLESS-GO added keyless entry and push-button start convenience, while Blind Spot Assist enhanced safety by monitoring the vehicle’s blind spots.
Stepping up, the Premium 2 Package emphasized navigation and connectivity. It included COMAND Navigation & Voice Control for advanced route guidance and hands-free operation, SiriusXM Weather and Traffic Services (also for 5 years) providing real-time information, and an upgraded 8.4″ High-Resolution Display for enhanced visual clarity. Hands-Free Access added convenience for trunk operation, and the Electronic Trunk Closer provided effortless trunk closing.
The most comprehensive, the Premium 3 Package, incorporated advanced driver assistance systems and lighting technology. This package featured DISTRONIC PLUS with Steering Assist, an adaptive cruise control system with lane-keeping assistance, Active Blind Spot Assist, and Active Lane Keeping Assist for enhanced safety. Dynamic LED Headlights with Adaptive Highbeam Assist provided optimal visibility in various driving conditions, and AIR BALANCE allowed for cabin fragrance customization.
For a sportier aesthetic and enhanced ride, the Sport Appearance Package offered AMG bodystyling and 18″ AMG-Wheels. Notably, it also included AIRMATIC Air Suspension, promising a refined balance of comfort and handling. Further standalone options included a Head-up Display, projecting key driving information onto the windshield, a 360° Camera with PARKTRONIC and Advance Parking Assist for effortless maneuvering, and Heated and Ventilated Seats for ultimate comfort in any weather.
Safety Feature Highlights: Prioritizing Driver and Passenger Well-being
Mercedes-Benz prioritized safety in the 2017 C300 Coupe, incorporating a suite of advanced safety technologies. DISTRONIC PLUS with Steering Assist, Active Blind Spot Assist, and Active Lane Keeping Assist formed a comprehensive suite of driver aids. The PRE-SAFE Occupant Protection System proactively prepared the vehicle for a potential impact, while BAS Plus with Cross-Traffic Assist enhanced braking assistance and cross-traffic awareness. Crosswind Assist helped stabilize the vehicle in strong crosswinds, and the standard LED Headlights contributed to enhanced visibility in nighttime driving and adverse conditions.
Model Summary and Market Positioning
The 2017 Mercedes-Benz C-Class Coupe, particularly the C300 variant, was strategically positioned to be a leader in its segment. It aimed to attract customers seeking a blend of technological innovation, sophisticated design, and dynamic performance. Mercedes-Benz highlighted its intention to set a new benchmark, appealing to a broad audience, including those considering switching from other brands or vehicle segments.
Main Competitors in the Coupe Market
The 2017 Mercedes C300 Coupe entered a competitive landscape, with key rivals including the Audi A5 and the BMW 4 Series. These competitors also offered compelling combinations of luxury, performance, and technology, making the coupe segment a highly contested arena.
2017 Mercedes-Benz C300 Coupe: Key Specifications at a Glance
| Feature | Specification |
|---|---|
| Model | C300 Coupe (rwd) and C300 4MATIC Coupe |
| MSRP | TBA until Spring 2016 U.S. dealer launch |
| Fuel Economy (city/highway/combined) | TBA until Spring 2016 launch |
| Engine | 2.0L Turbo Inline-4 |
| Drive Configuration | Rear-Wheel Drive and 4MATIC All-Wheel Drive |
| Performance | 241 hp, 273 lb-ft torque |
| Transmission | 7G-TRONIC PLUS 7-Speed Automatic |
| 0-60 mph (sec.) | TBA |
The 2017 Mercedes-Benz C300 Coupe presented a compelling package of luxury, performance, and advanced technology, poised to make a strong impression in the competitive coupe market. Its blend of standard and optional features, combined with the prestige of the Mercedes-Benz brand, made it a highly desirable option for discerning drivers.
