The 2014 Mercedes-Benz Sprinter is renowned for its adaptability, serving a wide range of professionals from florists to construction workers. To showcase this versatility, Mercedes-Benz Canada envisioned a “darker, grittier, real-world” campaign for their newly redesigned van. This vision led to an on-location photoshoot in Halifax, Canada, emphasizing diverse scenarios and the crucial human element in the Sprinter’s daily applications.
Unlike typical automotive photography that focuses solely on the vehicle, this campaign integrated people to highlight the Sprinter as a functional work van. The goal was to capture images for broad use across Mercedes-Benz Canada and North America, including brochures, apps, advertisements, and websites. The photoshoot spanned an intense week in Halifax, a city known for its friendly atmosphere and picturesque locations, providing the perfect backdrop for demonstrating the Sprinter’s real-world capabilities.
The images produced during this demanding yet rewarding week illustrate the 2014 Mercedes-Benz Sprinter in various working environments, emphasizing its robustness and practicality. From urban deliveries to rugged job sites, the Sprinter is depicted as a reliable partner for diverse businesses.
This photoshoot in Halifax successfully captured the essence of the 2014 Mercedes-Benz Sprinter, emphasizing its role as a reliable and versatile workhorse ready for any challenge. The campaign effectively highlights the van’s adaptability and its importance to a wide range of businesses and professionals across North America.
